Siri, directions to my dream business, please …
Have you been clicking around the web, looking at post after post, hoping to learn enough to build your business?
I know what it’s like — it’s where I’ve been at times. There’s so much information out there and so many voices giving me way too many choices … it gets confusing. I’m sure you have clients in the same place.
So how can we help them and us?
In the early 80’s I moved from Laramie, WY — where I had been the Assistant Volleyball Coach at the University of Wyoming — to Nacodoches, TX to start my new job as the Head Volleyball Coach at Stephen F. Austin State University.
My best friend and I loaded her truck to the top of the camper shell with everything I owned and we headed across the midwest through Colorado, Kansas, Oklahoma, to arrive in East Texas.
I give you this much detail because I want to emphasize a few things:
- We had a target — we were driving 1100 miles in the best route we were aware of
- We had a bunch of maps — one for each state we went through
- If I took the trip today I would have chosen a different route
- We still got there!
The moral to the story?
You need a road map for your clients to follow – You are Siri for your clients!