Making Sense of What Feels Like Nonsense
We’re on to Content Scheduling Part 2. In Part 1 you decided on your information outlet based on the intersection of the outlet you love to use and the outlet where your ideal client hangs out.
The next step is to zero in on the content that you want to share. So I have to ask …
What’s your passion?
Let’s step back and get a bird’s eye view of your content strategy. Ask yourself these questions and write down the answers:
» What topics do I love?
» What topics can I talk about with confidence?
» What topics bring out my passions?
» What content do I already have that I can leverage? A course, a program, a book, etc.
Take some time and let your mind wander … try to come up with at least 25.
Once you’re finished, see if you can combine any into broader categories. This process will help you narrow the topics down as far as you can. Now you get to choose your favorite 10 topics … Make sure to write them down.
Last, rank each of the topics according to your passion for them:
#1 is your all-time favorite topic to talk about — #6 is the least of all your favorites
You now have content for the next 6 months! That’s right — You’ve zeroed in on 6 topics that you love to talk about.
How does that feel? I’m whoopin’ it up for you!!
Want help brainstorming topics? Go HERE and choose a time.