Let’s Cut to the Chase … It’s Decision Time!
As we continue our Content Management journey, it’s time for Part 4, Content Scheduling. There’s a lot to this topic, so I’ve divided it into 3-parts and this is the first in the series — so let’s get to it!
PART 1: Setting Yourself Up for Success
As I’ve talked about before, we have to decide what outlets we’re going to use — this is a foundational decision for content management.
For some of us, things get a little cloudy because there are so many options and we’re not sure how to decide which one’s best.
Here’s a quick way to figure it out — look for the intersection between the outlet you love to use and the outlet where your ideal client hangs out. It’s like the Field of Dreams … If you post it they will come!
Let’s look at an example of why it’s so important to choose an information outlet that you love to use:
Sally doesn’t use LinkedIn because it’s too blah to her. But she LOVE LOVE LOVES recording her message on audio. Podcasting is a perfect info outlet for Sally.
It’s really common for people to use the information outlet that they think their followers use … But think about this with me …
While Sally couldn’t get onboard with LinkedIn, she comes alive behind the mic! As a result, her LinkedIn posts and interactions are not going to radiate the same energy and excitement that she and her listeners experience when she shares her content on a podcast. In the podcasts she can wholeheartedly share who she is … her passions … her drive … and most importantly, her heart.
We’re back to … IT STARTS WITH YOU. So it’s DECISION TIME!
Answering these questions will help you:
What information outlet gets me all jazzed?
Is it Facebook, Twitter, blogging, podcasting, video?
Choose the one (or ones) that will empower you to share the best of who you are, what do, and how you serve your clients!
Tweetable: When you lean into who you are, you’ll find the best outlet to share your content!
How about taking this even deeper? I would love spend some time with you and help you make a decision that will benefit you and your clients.
Let’s do this … Go HERE and choose a time.