Content, Content Everywhere! 3 Quick Steps to Square it Away!!
As business owners one of the tasks that we’re always wrangling with is our content management — choosing the best content to help our clients reach their goals and move their businesses to the next level. There are so many approaches to content management that even those processes push us into information overload. So I want to give you three easy steps and some resources to help you manage content for you and your clients.
STEP 1 — Decide what content you’re going to share with your clients.
That means there’s actually a STEP 0 … you’ve got to know what your clients’ needs and wants. For instance, my ideal client — a Christian woman coach or entrepreneur — wants to know the quick and easy steps to really connect with her clients, increase engagement, and see growth in her business revenue. So all the content I’m sharing will best serve her when it aligns with her goals. In Step 1 you’re also going to need to put on your elite organizer hat — to do this create a content calendar and map out your content in logical steps that have a flow to them.
STEP 2 — Do the initial curation.
That is, create and find reliable content that will help you connect with your clients and empower them to move along the path toward meeting their goals. You become your clients’ librarian as you create and find the information that you share with them. Here are some awesome tools that will help you find, save, and organize content: Evernote, Pinterest, Twitter, Facebook, PaperLi, Instagram, Snapchat, Periscope, YouTube, and the list goes on. If you’re just starting out and need to add to your content library, use Pinterest, Twitter, PaperLi or one of the other content-rich websites to search for information on a subject and then use Evernote or Google Docs to collect, collate, and curate that content. Use tags and folders to keep the info organized.
STEP 3 — Chunk the curated content into little blasts of info.
These short, easy to understand steps or processes are the POWER OF CURATION! Doing this will make the information easy for your clients to put into action! These logical steps and processes are more like appetizers than full meals. Your job is to cut down the amount of information that your followers have to deal with and make it easy for them to identify which parts will work best for them. Imagine that you’re at a party with servers walking around holding trays filled with different appetizers. If you’re like me, you sample some and ignore others. Do the same thing for your clients by providing 3-4 chunks of curated content on a platter so they can sample them.
Jay Baer said, “Remember: The goal is NOT to be good at content. The goal is to be good at business because of content.”
So I want to challenge you to follow me over the next few weeks as I give you the inside look at how I’m putting content together for you. I’ll continue to share quick and easy steps — like this — so that you can put them into action and begin seeing an increase in engagement as you serve your clients! What do you say? Ready?