We’ve Unmasked the Content Management Monster!!

Happy Halloween!

What will you be doing tonight?  Handing out candy to kids in their costumes and masks?  Going to the movies to avoid the deluge of candy seekers?  Dressing up in your costume and mask for a party with friends?  Whatever it is … HAVE FUN!

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Over the past few weeks we’ve snatched the mask off the content management monster and gotten a good look at what’s going on behind the curtain.  You now have some basic principles and processes to put into practice and some really effective tools to get organized and to push that content out.  Get ready because you’re really going to see things happen!!

The last step to help you take all that you’ve learned to the next level and really blow the socks off your clients by meeting their needs is ALL ABOUT YOU!

That’s right, it’s time to remove the last mask so that your message reflects exactly who you are.  It is so important to be authentic and avoid hiding behind the mask of what we think people want — that mask will take over our lives and limit every .  Taking off this mask provides our followers and clients with a true picture of who we are, so they can freely be who they are.

So let’s take off that mask and throw it down!!  Try these suggestions for stepping out from behind your mask and its limiting beliefs:

1. Get to know yourself

Find a quiet place to sit and write.  Ask yourself: What are some of my strengths?  What are some of my shortcomings?  What are my dreams?  What would my perfect day look like?  Where do I want to be in 1 year?  3 years?  5 years?  Try a personality inventory or two and see what insights you get.  Take a good look at what you’ve written and see what changes you want to make to better be the real you and communicate your best self to your followers and clients.

2. Embrace your imperfections

None of us are perfect — that means we have to accept that fact and deal with ourselves.  It also means that when I accept that I’m not perfect, I accept that about other people, too.  If you know that perfectionism is an issue, click HERE and check out my 7-part audio series, Kick Perfection to the Curb.  You’ll finish it with a new understanding of how perfectionism affects you and those around you … and you’ll know what to do to change this mindset.

3. Live in the present and plan for the future

I don’t know about you, but when I get overwhelmed with all I have to do I have a tendency to think about the future … day dream about next year or next month or tomorrow.  I can get so future minded that I’m of no good in the present.  So what I do is start getting organized and plan out my days and weeks.  I refocus on my purpose and goals … business, personal, spiritual, physical … and break down what I need to do into manageable chunks — hmmm … sounds familiar. <big grin>  Organizing your time, mapping out your goals and the steps to achieve them, and scheduling out your day can really help you beat the overwhelm and get your day so you can build into your future.


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Be yourself — it’s your imperfections that draw other people to you!

TAKE ACTION!

What are your plans for the last 60 days of 2016? 
What are your thoughts about 2017?
Need someone to bounce ideas off of?

Click HERE and choose a time that fits into your schedule.
When we finish talking you will have a plan that you can implement immediately.

I can’t wait to coach YOU to success!!


 

5 Crazy Easy Ways to Repurpose Your Awesome Content

It takes a lot of work to create the content that you share with your audience, so let’s talk about how you can reuse it to serve more people.  The great thing about repurposing your content is that this strategy will help you extend your sphere of service and you’ll be able to reach more people with your expertise.  A perk to this approach is that you save time … that’s right, with a few tweaks you can share your content in different ways and different places.

I’m going to assume that you have an email list and that you’re regularly sharing content with your subscribers.  So the first step is to take your emails and turn them into blog posts – which is another assumption … Do you have a blog?  If not, then we need to talk … sign up HERE for a FREE 15-minute Strategy Chat.

Here are some ideas for converting your post/email so that you can share it on other content outlets.

  1. Turn your Blog Post into a Checklist or Worksheet

This is probably the easiest transition that you can make with your content, especially if you’ve created blog/email messages that are numbered lists or steps.  Just take that info and create a document that your subscribers fill out.  If you’re creating a worksheet, you can also record a 2-3 minute audio that walks them through what you’re teaching.

  1. Turn your Blog Post Series into an eBook or Guide

When you’ve created a series of posts on a topic it’s a quick transition to put them together into an eBook or guide.  This is a great way to shift from the informality of a blog to a more authoritative information source.  You can even hire a graphic designer to make it look professional, visually attractive, and aligned to your branding.

  1. Turn your Blog Post into a Podcast

We all have our favorite way to learn and take in content.  So to attract followers who like listening to recordings, turning your blog posts into podcasts is really powerful.  Podcasts, or audio recordings, can be uploaded on our mobile devices and we can listen anywhere — this will draw people to you.  Some of the sources that I read to curate this content suggested hiring a professional through Fiverr to read your script.  I don’t agree — let your subscribers hear your voice so they can get to know you.

  1. Turn your Blog Post into a Presentation for a Webinar

Take the content from a blog post, or series of posts, and create a slide deck presentation which you present for a live or recorded webinar.  Make sure that your slide deck is image-heavy and text-light.  Create a script that you follow — the pictures on each slide represent what you’re talking about.  Post your recorded webinar and share the Vimeo or YouTube link on social media.

  1. Turn your Blog post into a Live Video

Streaming video on Facebook and Periscope is an awesome way to increase your reach.  The most important thing to remember, though, is to keep it short and sweet.  Remember the info on chunking your content?  Well, that’s what you have to do with live video — go live for short bursts … 10-15 minutes is best.  Also, choose a day and time to broadcast.  This will help build your audience.


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Tweetable: Repurpose your amazing content to provide awesome value & connect people to you.


These repurposing tips will help you extend your reach and increase the value of your content creation/curation labor.  Once you start multi-purposing your content and using social media to share it, you’ll see your following grow.

 

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So are you stuck anywhere?

Overwhelmed with any of the processes that I’ve shared with you over the past few weeks?

Need someone to bounce ideas off of?

 

 

If you answered “Yes” to any of these questions, then let’s chat.  Click HERE and choose a time that fits into your schedule.  When we finish talking you will have a plan that you can implement immediately.

 

I look forward to hearing from you.


 

Breaking Up ISN’T So Hard to Do!

We’re still going on our Content Management journey and we’re in the last part of Content Scheduling series: Break it up!

Ok, you have your 6 months’ worth of topics from last week.  Now it’s time to flesh out at least a couple of months of sub-topics so you can start writing!!!  Whoop! Whoop!

Think about this for a minute … once you’ve created 4-5 sub-topics for each of your 6 topics, you’ll have 24-30 sub-topics.  Now that’s cool!  This gives us what we share in our weekly emails, blog posts, and/or videos.

Once you’ve created the sub-topics you can begin to curate the content.  Bring up the content that you’ve been saving and tagging in Evernote or Google Docs and start writing!!

Scaffolding Your Content

As you chunk the information, present it in an order that provides the foundational information first.  Remember, the purpose of chunking is to minimize the amount of information that you’re presenting — this keeps your audience from experiencing information overload.

In the same way, by rolling out the information in a logical manner — simple to complex — you set your readers/listeners up to be able to successfully implement what you’ve taught.  Think of it like building a house: first the foundation, then the framing, add the electrical and plumbing, then the walls, and finally the finish work.

For instance, here’s how I chunked and scaffolded the sub-topics for this Content Scheduling part of the Content Management series:

» Models to Follow
» Organizing & Curating
» Strategy Basics
» Scheduling

Repurpose – Repurpose – Repurpose

Make sure that you are reusing your content in a different information outlet.  Once you create a video, a podcast, or a blog post tweak it so that it fits in other information outlets.  You can use one of the topics and its sub-topics as an opt in.  Put it all together as an eBook.  The options are endless.


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Tweetable: If you chunk it they will come! Effectively schedule content by sharing usable chunks of info.


Take Action!

So how have you done over the last 3 weeks with this part of the series?  Any muddy points?  Are you stuck anywhere?

Here’s what to do now:

Hit LEAVE A REPLY in the comments sharing

» your choice (or choices) of content outlets from Part 1
» your prioritized topics/themes from Part 2
» the sub-topics for at least one of your topics/themes from Part 3

One of my favorite things to do is brainstorm with people, so if you’d like to talk about your content scheduling plan, go HERE and choose a time to meet with me.


 

Making Sense of What Feels Like Nonsense

We’re on to Content Scheduling Part 2.  In Part 1 you decided on your information outlet based on the intersection of the outlet you love to use and the outlet where your ideal client hangs out.

The next step is to zero in on the content that you want to share.  So I have to ask …

What’s your passion?

Let’s step back and get a bird’s eye view of your content strategy.  Ask yourself these questions and write down the answers:

» What topics do I love?
» What topics can I talk about with confidence?
» What topics bring out my passions?
» What content do I already have that I can leverage? A course, a program, a book, etc.

Take some time and let your mind wander … try to come up with at least 25.

Once you’re finished, see if you can combine any into broader categories.  This process will help you narrow the topics down as far as you can.  Now you get to choose your favorite 10 topics … Make sure to write them down.

Last, rank each of the topics according to your passion for them:

#1 is your all-time favorite topic to talk about — #6 is the least of all your favorites

Guess what? 

You now have content for the next 6 months!  That’s right — You’ve zeroed in on 6 topics that you love to talk about.

How does that feel?  I’m whoopin’ it up for you!!


click-to-tweet-graphicTweetable: When you speak from your passion, you will engage the right people!

 


Take Action!

Want help brainstorming topics?  Go HERE and choose a time.


 

3 Powerful Ways to Create a Winning Content Strategy

Now that you have a start on curating content by getting connected, getting organized, and getting down to it, it’s time for Step 3 of our Content Management Journey, creating your CONTENT STRATEGY.

You’ve nailed the basics!

You know:

  • Who you are and what your message is
  • Who your audience is and what their pain points are
  • Who to connect with to keep your content flowing
  • How to organize your content
  • How to best present your content

As you’re developing your content strategy, remember these two principles:

»»  Give! Give! Give! – Before you ever ask your followers to buy your products or sign up for your programs, build trust by sharing content that helps them solve their problems, envision and realize their dreams, and ease their fears.

»»  Consistency is Key – Once a week content delivery is the foundation for developing relationships with your subscribers and followers.  As you’re sharing content, share you, too.  Let your audience get to know you.

Now let’s look at 3 Ways to Create a Winning Content Strategy!

Focus on Regular Content — Decide on a strategy for sharing regular content … that’s weekly content … yep, every week — this is the consistency factor!  Will you share it through email, blogging, podcasting, video, or webinars?  It’s fine … and most effective … to use a combination of these information outlets.

Focus on One-Off Content — In addition to the regular content, you will need content for your opt-ins, challenges, program and product announcements, holidays, and special events. This one-off content stands alone and … again … it’s provided in addition to your regular content.

Focus on Social Media Content — Last, decide what you’re going to share on social media. Start by sharing links to your blog, podcast, video, or event.  You can also host Twitter chats, curate information into little teasers that drive traffic to your website, share inspirational quotes or thoughts, or run a contest.

This may be a short post compared to the last couple of posts … but there is so much to do here.  My best advice is to apply the same principles for this process that you do for your content management — chunk it for yourself, just like you do for your audience.  Pretty cool, huh?


 

3 Easy Steps for Taking the Crazy Out of Curating Content

Are you ready to move to Step 2 of our Content Management Journey?  Good!  Just a quick review so we’re all on the same page.

Last week I defined Content Management as:

The processes and technologies that support the creation, collection, organization, curation, management, and publication of information in the form of text, images, video, audio, and multimedia to meet the needs of the target audience.

Then I talked about the importance of finding leaders in your business field to use as models for sharing content.  That took us to the different outlets — from Twitter, on the content light side, to online courses on the content heavy side.

So what have you decided?

Who are the leaders in your field?

What are the best communication outlets for your audience and your style?

Write your decisions down in a notebook — Save them to Evernote — Write them on a sticky note and stick to your laptop!  I don’t want you to forget … in fact, I want you to use those resources to start building your content library.  That’s why Part 2 of the Content Management Journey is CURATING CONTENT.

This part of the content management journey can be overwhelming because there’s so much information available to us that we end up asking ourselves … Where do I start?  What do I include?  What do I exclude?  How do I put it all together so my audience gets what they need?

Here are three steps to help you turn that content curation craziness into a manageable … and even fun … process.

STEP 1 — GET CONNECTED
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Digging out the info

 

 

 

 

 

 

 

Newsletters & Content-Rich Emails: There are hundreds, even thousands, of free newsletters that are filled with information you can curate.  Last week I shared the links to three coaches who send out emails/newsletters.  In fact Michael Hyatt shares three times a week!  Once you’ve started following someone, tag the emails so they are searchable

Communities: Growth Hackers, Inbound, and Buffer are all excellent resources.  Check them out.

Blogs: Many times these authors have already curated content that will be useful to you.  Try using the Blog Search Engine — it bring up specific blog posts and you can then determine if you want to follow those authors.

STEP 2 — GET ORGANIZED
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Organize That Info

Time to organize all the content you’re finding so you’re able to read through it and choose what you want to curate.

Evernote: Save all types of information with this tool; then accessible from any device.  Check out my Evernote Webinar.

Google Docs: Just like using any word processor; accessible from any device

RSS Feed Reader: Really Simple Subscription allows you to subscribe to blog posts; they come to you once you’ve followed the blog.  Here are a couple of RSS tools: Feed Reader and if you use Google Chrome, add RSS Feed Reader to it.

STEP 3 — GET DOWN TO IT
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Sift & Broadcast

Just like a museum curator who sets up all the exhibits, your job as a content curator is to

»» sift through information

»» organize it into bite-sized pieces

»» present it in a clear and concise way

We want to share content so we can best serve our followers.  However, if we’re sharing too much information they aren’t going to engage … they are going to be overwhelmed.  So don’t share everything at once.

For instance, instead of sharing 20 Steps for Setting Up Your Website, divide that information into a series: 4 sets of 5 steps spread out over time.  To do this, take the information that you’ve saved in Evernote, Google Docs, or your RSS feed and organize it into logical sequences or topics and sub-topics.  When you’re finished, prioritize the info — most important to least important— and start sharing.

If you follow these three steps your readers and listeners will be grateful for the awesome content and all the time you’ve saved them.

Up Periscope! Who Do You See?

We’re starting our Content Management Tour by answering the question “Who do you see?”  Last week I shared three easy steps to get you going with content management.  The first step was deciding what information your clients and audience need from you.  Well, if you’re like me it really helps to see examples.  So let’s start there.

BUT WAIT!!  First let’s talk about what in the world content management is.  When I first saw the term a while back I thought, “I’m not even sure what content to share, much less how to manage it!”  What comes to mind for you?

Well, after Googling (I can’t believe that’s a verb!) “content management” here’s the definition I came up with:

The processes and technologies that support the creation, collection, organization, curation, management, and publication of information in the form of text, images, video, audio, and multimedia to meet the needs of the target audience.

Now that I understand exactly what content management is I want to know how some of the thought leaders in my field are managing their content.  I follow people like Amy Porterfield, Marie Forleo, and Michael Hyatt.  All three of these entrepreneurs have business objectives that are similar to mine, so they’re great models for me to learn from.

Who are some thought leaders that you can follow?  Who can you best learn from?  Who do you want to model your content management approach after?

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Let’s look at the each of my choices and see how they manage their contenthow they share  information with their audience.

Amy has a weekly iTunes syndicated podcast where she shares content with a How-To objective.  She posts her podcast info on her blog and social media — multiple outlets with the same content is a very efficient and simple approach.

Marie’s website has this statement on it, “My work (and this site) is devoted to sharing ideas, tools and resources that will help you create, well, anything.”  She achieves these objectives through MarieTV (video); and just like Amy she puts the same content in multiple locations.  Seeing a pattern here?

Michael has an iTunes syndicated podcast every Monday.  Then on Wednesday and Friday he has a content-packed blog post — lots of information for his followers to choose from.  This is the most complicated content management approach of the three … and I’m sure Michael has a team helping him.

In addition, all three offer a variety of online courses where they get very, very specific with their content.

This brings us to an important point:

Each information outlet enables different levels of content detail and each serves a distinct purpose for getting your information out.

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As you can see, it is so, so, so important to plan this process to ensure success.  The process also emphasizes the need to start by knowing our clients, selecting the content that will help them meet their goals, and choosing the most effective set of information outlets.

MY ACTION:

At this point in my business I’m sticking with Amy’s approach to content management – creating the content once and then sharing it through multiple outlets.  I’ve decided to share my content with everyone on my email list, transfer the content to my blog (which is where you are now), and then share the blog post link on Twitter, Facebook, and LinkedIn.  This gets the content out through four media outlets — I can add more later, but I know that my ideal client hangs out on Facebook, uses Twitter, and reads a variety of blogs.

How about you — what is your ACTION?

»» What thought leaders do you … or will you … follow?

»» What content do you share with your audience?

»» What outlets will you use … or are you using … to share your content?  What is your plan?

I’d love to hear!!  Just leave a comment below.

Tune in next week for Part 2 of the Content Management Tour.