3 Easy Steps for Taking the Crazy Out of Curating Content

Are you ready to move to Step 2 of our Content Management Journey?  Good!  Just a quick review so we’re all on the same page.

Last week I defined Content Management as:

The processes and technologies that support the creation, collection, organization, curation, management, and publication of information in the form of text, images, video, audio, and multimedia to meet the needs of the target audience.

Then I talked about the importance of finding leaders in your business field to use as models for sharing content.  That took us to the different outlets — from Twitter, on the content light side, to online courses on the content heavy side.

So what have you decided?

Who are the leaders in your field?

What are the best communication outlets for your audience and your style?

Write your decisions down in a notebook — Save them to Evernote — Write them on a sticky note and stick to your laptop!  I don’t want you to forget … in fact, I want you to use those resources to start building your content library.  That’s why Part 2 of the Content Management Journey is CURATING CONTENT.

This part of the content management journey can be overwhelming because there’s so much information available to us that we end up asking ourselves … Where do I start?  What do I include?  What do I exclude?  How do I put it all together so my audience gets what they need?

Here are three steps to help you turn that content curation craziness into a manageable … and even fun … process.


Digging out the info








Newsletters & Content-Rich Emails: There are hundreds, even thousands, of free newsletters that are filled with information you can curate.  Last week I shared the links to three coaches who send out emails/newsletters.  In fact Michael Hyatt shares three times a week!  Once you’ve started following someone, tag the emails so they are searchable

Communities: Growth Hackers, Inbound, and Buffer are all excellent resources.  Check them out.

Blogs: Many times these authors have already curated content that will be useful to you.  Try using the Blog Search Engine — it bring up specific blog posts and you can then determine if you want to follow those authors.


Organize That Info

Time to organize all the content you’re finding so you’re able to read through it and choose what you want to curate.

Evernote: Save all types of information with this tool; then accessible from any device.  Check out my Evernote Webinar.

Google Docs: Just like using any word processor; accessible from any device

RSS Feed Reader: Really Simple Subscription allows you to subscribe to blog posts; they come to you once you’ve followed the blog.  Here are a couple of RSS tools: Feed Reader and if you use Google Chrome, add RSS Feed Reader to it.


Sift & Broadcast

Just like a museum curator who sets up all the exhibits, your job as a content curator is to

»» sift through information

»» organize it into bite-sized pieces

»» present it in a clear and concise way

We want to share content so we can best serve our followers.  However, if we’re sharing too much information they aren’t going to engage … they are going to be overwhelmed.  So don’t share everything at once.

For instance, instead of sharing 20 Steps for Setting Up Your Website, divide that information into a series: 4 sets of 5 steps spread out over time.  To do this, take the information that you’ve saved in Evernote, Google Docs, or your RSS feed and organize it into logical sequences or topics and sub-topics.  When you’re finished, prioritize the info — most important to least important— and start sharing.

If you follow these three steps your readers and listeners will be grateful for the awesome content and all the time you’ve saved them.

Content, Content Everywhere! 3 Quick Steps to Square it Away!!

As business owners one of the tasks that we’re always wrangling with is our content management — choosing the best content to help our clients reach their goals and move their businesses to the next level.  There are so many approaches to content management that even those processes push us into information overload.  So I want to give you three easy steps and some resources to help you manage content for you and your clients.

STEP 1 — Decide what content you’re going to share with your clients.

That means there’s actually a STEP 0 … you’ve got to know what your clients’ needs and wants.  For instance, my ideal client — a Christian woman coach or entrepreneur — wants to know the quick and easy steps to really connect with her clients, increase engagement, and see growth in her business revenue.  So all the content I’m sharing will best serve her when it aligns with her goals.  In Step 1 you’re also going to need to put on your elite organizer hat — to do this create a content calendar and map out your content in logical steps that have a flow to them.

STEP 2 — Do the initial curation.

That is, create and find reliable content that will help you connect with your clients and empower them to move along the path toward meeting their goals.  You become your clients’ librarian as you create and find the information that you share with them.  Here are some awesome tools that will help you find, save, and organize content: Evernote, Pinterest, Twitter, Facebook, PaperLi, Instagram, Snapchat, Periscope, YouTube, and the list goes on.  If you’re just starting out and need to add to your content library, use Pinterest, Twitter, PaperLi or one of the other content-rich websites to search for information on a subject and then use Evernote or Google Docs to collect, collate, and curate that content.  Use tags and folders to keep the info organized.

STEP 3 — Chunk the curated content into little blasts of info.

These short, easy to understand steps or processes are the POWER OF CURATION!  Doing this will make the information easy for your clients to put into action!  These logical steps and processes are more like appetizers than full meals.  Your job is to cut down the amount of information that your followers have to deal with and make it easy for them to identify which parts will work best for them.  Imagine that you’re at a party with servers walking around holding trays filled with different appetizers.  If you’re like me, you sample some and ignore others.  Do the same thing for your clients by providing 3-4 chunks of curated content on a platter so they can sample them.

Jay Baer said, “Remember: The goal is NOT to be good at content.  The goal is to be good at business because of content.”

So I want to challenge you to follow me over the next few weeks as I give you the inside look at how I’m putting content together for you.  I’ll continue to share quick and easy steps — like this — so that you can put them into action and begin seeing an increase in engagement as you serve your clients!  What do you say?  Ready?