Are you ready to move to Step 2 of our Content Management Journey? Good! Just a quick review so we’re all on the same page.
Last week I defined Content Management as:
The processes and technologies that support the creation, collection, organization, curation, management, and publication of information in the form of text, images, video, audio, and multimedia to meet the needs of the target audience.
Then I talked about the importance of finding leaders in your business field to use as models for sharing content. That took us to the different outlets — from Twitter, on the content light side, to online courses on the content heavy side.
So what have you decided?
Who are the leaders in your field?
What are the best communication outlets for your audience and your style?
Write your decisions down in a notebook — Save them to Evernote — Write them on a sticky note and stick to your laptop! I don’t want you to forget … in fact, I want you to use those resources to start building your content library. That’s why Part 2 of the Content Management Journey is CURATING CONTENT.
This part of the content management journey can be overwhelming because there’s so much information available to us that we end up asking ourselves … Where do I start? What do I include? What do I exclude? How do I put it all together so my audience gets what they need?
Here are three steps to help you turn that content curation craziness into a manageable … and even fun … process.
STEP 1 — GET CONNECTED
Newsletters & Content-Rich Emails: There are hundreds, even thousands, of free newsletters that are filled with information you can curate. Last week I shared the links to three coaches who send out emails/newsletters. In fact Michael Hyatt shares three times a week! Once you’ve started following someone, tag the emails so they are searchable
Blogs: Many times these authors have already curated content that will be useful to you. Try using the Blog Search Engine — it bring up specific blog posts and you can then determine if you want to follow those authors.
STEP 2 — GET ORGANIZED
Time to organize all the content you’re finding so you’re able to read through it and choose what you want to curate.
Evernote: Save all types of information with this tool; then accessible from any device. Check out my Evernote Webinar.
Google Docs: Just like using any word processor; accessible from any device
RSS Feed Reader: Really Simple Subscription allows you to subscribe to blog posts; they come to you once you’ve followed the blog. Here are a couple of RSS tools: Feed Reader and if you use Google Chrome, add RSS Feed Reader to it.
STEP 3 — GET DOWN TO IT
Just like a museum curator who sets up all the exhibits, your job as a content curator is to
»» sift through information
»» organize it into bite-sized pieces
»» present it in a clear and concise way
We want to share content so we can best serve our followers. However, if we’re sharing too much information they aren’t going to engage … they are going to be overwhelmed. So don’t share everything at once.
For instance, instead of sharing 20 Steps for Setting Up Your Website, divide that information into a series: 4 sets of 5 steps spread out over time. To do this, take the information that you’ve saved in Evernote, Google Docs, or your RSS feed and organize it into logical sequences or topics and sub-topics. When you’re finished, prioritize the info — most important to least important— and start sharing.
If you follow these three steps your readers and listeners will be grateful for the awesome content and all the time you’ve saved them.