Breaking Up ISN’T So Hard to Do!

We’re still going on our Content Management journey and we’re in the last part of Content Scheduling series: Break it up!

Ok, you have your 6 months’ worth of topics from last week.  Now it’s time to flesh out at least a couple of months of sub-topics so you can start writing!!!  Whoop! Whoop!

Think about this for a minute … once you’ve created 4-5 sub-topics for each of your 6 topics, you’ll have 24-30 sub-topics.  Now that’s cool!  This gives us what we share in our weekly emails, blog posts, and/or videos.

Once you’ve created the sub-topics you can begin to curate the content.  Bring up the content that you’ve been saving and tagging in Evernote or Google Docs and start writing!!

Scaffolding Your Content

As you chunk the information, present it in an order that provides the foundational information first.  Remember, the purpose of chunking is to minimize the amount of information that you’re presenting — this keeps your audience from experiencing information overload.

In the same way, by rolling out the information in a logical manner — simple to complex — you set your readers/listeners up to be able to successfully implement what you’ve taught.  Think of it like building a house: first the foundation, then the framing, add the electrical and plumbing, then the walls, and finally the finish work.

For instance, here’s how I chunked and scaffolded the sub-topics for this Content Scheduling part of the Content Management series:

» Models to Follow
» Organizing & Curating
» Strategy Basics
» Scheduling

Repurpose – Repurpose – Repurpose

Make sure that you are reusing your content in a different information outlet.  Once you create a video, a podcast, or a blog post tweak it so that it fits in other information outlets.  You can use one of the topics and its sub-topics as an opt in.  Put it all together as an eBook.  The options are endless.


Tweetable: If you chunk it they will come! Effectively schedule content by sharing usable chunks of info.

Take Action!

So how have you done over the last 3 weeks with this part of the series?  Any muddy points?  Are you stuck anywhere?

Here’s what to do now:

Hit LEAVE A REPLY in the comments sharing

» your choice (or choices) of content outlets from Part 1
» your prioritized topics/themes from Part 2
» the sub-topics for at least one of your topics/themes from Part 3

One of my favorite things to do is brainstorm with people, so if you’d like to talk about your content scheduling plan, go HERE and choose a time to meet with me.