3 Powerful Ways to Create a Winning Content Strategy
Now that you have a start on curating content by getting connected, getting organized, and getting down to it, it’s time for Step 3 of our Content Management Journey, creating your CONTENT STRATEGY.
You’ve nailed the basics!
- Who you are and what your message is
- Who your audience is and what their pain points are
- Who to connect with to keep your content flowing
- How to organize your content
- How to best present your content
As you’re developing your content strategy, remember these two principles:
»» Give! Give! Give! – Before you ever ask your followers to buy your products or sign up for your programs, build trust by sharing content that helps them solve their problems, envision and realize their dreams, and ease their fears.
»» Consistency is Key – Once a week content delivery is the foundation for developing relationships with your subscribers and followers. As you’re sharing content, share you, too. Let your audience get to know you.
Now let’s look at 3 Ways to Create a Winning Content Strategy!
Focus on Regular Content — Decide on a strategy for sharing regular content … that’s weekly content … yep, every week — this is the consistency factor! Will you share it through email, blogging, podcasting, video, or webinars? It’s fine … and most effective … to use a combination of these information outlets.
Focus on One-Off Content — In addition to the regular content, you will need content for your opt-ins, challenges, program and product announcements, holidays, and special events. This one-off content stands alone and … again … it’s provided in addition to your regular content.
Focus on Social Media Content — Last, decide what you’re going to share on social media. Start by sharing links to your blog, podcast, video, or event. You can also host Twitter chats, curate information into little teasers that drive traffic to your website, share inspirational quotes or thoughts, or run a contest.
This may be a short post compared to the last couple of posts … but there is so much to do here. My best advice is to apply the same principles for this process that you do for your content management — chunk it for yourself, just like you do for your audience. Pretty cool, huh?